Everything you need to know about DTG
Interested in print-on-demand but have questions about DTG? We’ve got answers.
Direct-to-garment (DTG) printing is a relatively new textile decoration technique using inkjet technology and water-based ink to render a design onto a select garment. Typically used for smaller custom orders or designs involving coloured, detailed artwork, DTG printing produces crisp, high-quality images.
What’s the advantage of using DTG over screen printing for your e-commerce store?
You’ve probably heard of one of the oldest decoration types, screen printing (also known as silk printing), and may wonder what’s the advantage of using DTG over screen printing. Every decoration type has its purpose and benefits but let’s take a look at the difference between these two styles of printing.
First: cost. Screen printing costs increase the more colours you include in your design while DTG printing costs remain the same regardless of the amount of colours.
Second: photorealism. You may be hesitant to print your favourite picture onto a garment but DTG can more accurately match the colours in your photo – without compromising quality or price – and produce a crisp, beautiful image on your garment. DTG printing uses a similar printing method to a paper printer and relies on the CMYK colour model to produce your design. If your artwork uses a Pantone colour, the rendered colour may be altered slightly but finding an alternative is simple.
Third: comfort. DTG uses water-based inks which better absorb into the garment. This produces a soft, lightweight texture for the wearer. Your design will be detailed, crisp and comfortable to wear.
Finally: small orders available. When considering beginning your journey to create an online store, purchasing large quantities of inventory can be a major barrier. DTG printing is an excellent tool for small batch orders to ensure quality and cost efficiency.
What fabric is best to print on?
At Slaite, we believe in research, development and testing. Each garment we offer our Creators has been tested for printing quality, durability and colour saturation. The best material to DTG print on is 100% cotton but printing on a triblend or cotton-polyester blend is certainly possible – we’ve tried it so you don’t have to!
How to care for DTG printed garments?
To preserve the quality of any garment, it’s important to care for it appropriately to ensure it stands the test of time. When caring for a DTG printed garment, we always recommend washing the item inside out with cold water and hang to dry. This will keep the design and the garment looking and feeling brand new.
Have more questions?
If you have more questions about DTG or print-on-demand, shoot us an email and we will be happy to help!